The Starbucks Reserve® Roastery New York app enhances your exploration of the Starbucks Reserve® Roastery in New York City’s Meatpacking district by showcasing key elements of the bean-to-cup journey that you’ll see in the space. Start by planting a virtual coffee tree, then dive deeper at select points to understand the art and science that goes into cultivating, roasting and serving our coffee. After your visit, access guides to learn how to brew some of the most extraordinary coffees Starbucks has to offer.

The experience is currently available in English.

Explore Starbucks Reserve® Roastery New York in augmented reality.